In a great PR move that also involves “doing the right thing,” LG Mobile River launched a new safari called “Give It A Ponder” to addresses risky mobile behavior among tweens and teens.
Here’s what’s it all about (from the pressing freeing):
The multimedia system campaign portrays real scenarios discovered in LG’s enquiry and uses levity to encourage teens to ‘ponder’ before texting and consider the real number consequences of their actions. At the spirit of the campaign is the iconic symbolisation of the Ponder Beard. The use of the Ponder Beard in the safari is a humorous gimmick on the familiar motion of stroke your chin when deep in thought. The estimation of “pondering before you text” comes to spirit via tween and teen-targeted webisodes, movie theatre musca volitans, digital out-of-home billboards, and mixer media applications. The webisodes feature a beardless Epistle of James Lipton (Inside the Actors Studio) who encourages teens to Give It A Ponder piece caught up in the excitement of certain situations such as sexting, or texting a hurtful hearsay.
More information about the safari is available from a dedicated website.
As a reminder, earlier in the class, LG launched LG DTXTR, an online tool that allows parents to decode cryptic and possibly harmful textual matter messages their kids whitethorn be using, and which we’ve covered in the past. During the next year, the troupe plans to unveil additional programme elements…
