O2 today announces an scoop sponsorship business deal with Shazam which will allow it to deliver highly targeted ads for its Priority Tickets inspection and repair to Shazam users. Customers will be served relevant ads for O2 Priority pre-sales based on the music they have tagged through Shazam’s iPhone diligence. The moral force ads volition be delivered exploitation 4th Screen Advertising’s ad serving platform, Mpression.
O2 Priority Tickets is a unique offer for O2 customers which gives them the ability to leverage tickets for gigs at The O2 and O2 Academy venues up to 48 hours before they go on general sale. These relevant and contextual ads will be delivered using a variety of formats including criterion banners and integrated golf course. Shazam’s iPhone app is free people to download via the App Store.
Shadi Halliwell, Head of UK Brand Communications at O2 said, “We’re always looking at at innovative ways in which we tin can engage customers with Priority Tickets and shuffling sure they hear about pre-sales for their favourite bands. Shazam is I of the most popular apps on the iPhone and a perfective tense agency of arrival potential customers.”
