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iVdopia, the company behind mobile video publicizing chopine which we covered in the past tense, released an Android SDK to enable developers to add some video recording ads to their Android apps. The company had already tally several campaigns on its iPhone chopine, including campaigns for the likes of Coca Cola Zero, Charles Dudley Warner Brothers and Arthur Miller Lite.
Developers tin embed pre-app or in-app videos to their apps, and there’s also the so called Talk2Me lineament that allows users to interact and respond, or share ads via Twitter or Facebook. Sounds either super engaging or super dull, depending on the ad you’re watching.
And in case you think video ads would annoy users – think again. iVdopia has witnessed over five hundred year-on-year growth in revenue, piece their pre-app video recording ads for iPhone generated as much as 300% higher mouse click-through rates (CTR) than the norm CTR for online video.
Finally, if you wish to see how this deeds in “real liveliness,” record hop over to this varlet for a preview of iVdopia ads on Android.
