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Greystripe is out with its quarterly Advertising Insights Report, detailing the behavioral characteristics of iPhone and iPod Touch users in their ad net. From their numbers pool we learn about users’ interests surrounding dating behaviour and wellness-related consumer patterns. Here’s the retread:
When it comes to dating, 51% of iPhone and iTouch owners use their device when planning a date, and among them:
43% use mapping apps like Google (NSDQ: GOOG) Maps to aid architectural plan their date13% manipulation venue follow-up apps like Yelp12% manipulation banking apps
Also, 28% of users not in an exclusive human relationship use geological dating apps, and among them:
16% consider social network applications such as Facebook most usefulOnly 4% manipulation geological dating apps with Global Positioning System to discovery and connect with other singles around themOnly 2% manipulation speeding dating apps or online geological dating apps
As for the wellness-related inquires, 46% of users rely on their iDevice to get the selective information. Among them:
Fitness apps ar the most popular app class (43%)Diet apps follow with 30%And medical apps hold the third spot with thirty
Also among those who manipulation their phone for health-related inquiries, 53% search for outdoor activities, 38% doctors, 39% for pharmacies and twenty-six for hospitals.
And if you want to know more, you tin grab Greystripe’s full reputation from here. (PDF)
