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Nokia to change how they measure mobile industry unit shipments, will include Asian counterfeits

Posted March 12th, 2010 in mobile, nokia, phones and tagged , , , , , , , by admin

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2009/12/12/dataviz_documents_to_go_viewer_available_for_maemo_now_30_day_free_people_test_10_after_that.html’ title=’DataViz Documents To Go Viewer available for Maemo now, 30 day free people test, after that’>Nokia (NYSE: NOK) released a press release today stating that they’re departure to be “rewriting its definition of the manufacture mobile gimmick market that it uses to estimation manufacture volumes”. The new definition volition include “vendors of legitimate, as well as unlicensed and counterfeit, products with manufacturing facilities primarily centered around certain locations in Asia and other emerging markets”. Using the new definition applied to 2009 figures, Nokia says the industry shipped 1.26 billion units versus 1.14 billion. That’s long hundred million devices they’ve previously unaccounted for, or in other words, more mobile phones with the word NOKLA on the movement than what LG officially shipped in 2009. Nokia also said that using this new definition for mobile devices, their present market share is not 38%, but in fact “only” 34%.

The Suomi troupe has also tweaked their expectations for where the market is heading in 2010. They say manufacture volumes will be up ten compared to 2009, that their market contribution will be apartment, and that their “economic value contribution”, which is a terminus that’s only recently been start to float around thanks to Apple (NSDQ: AAPL)’s small whole gross sales, yet ridiculously high gear profits, volition be up slightly.

Considering Nokia predicted industry volumes for 2009 would be down 10%, and in reality the market was simply flat compared to 2008, this new ten emergence statistic is going to be on the low remainder of many analyst projections.

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