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The UK’s most popular motoring website Auto Trader has released an iPhone app that uses effigy identification technology to read car figure plates. The new app enables users to quickly search for vital fomite information, making car-purchasing decisions easier.
The Auto Trader Mobile iPhone App tin provide make and model records as wellspring as figures around the car’s performance and saving, devising it easier for customers to decide what to buy. Additionally; the application will allow users to search for information on similar cars and dealers in the expanse via access to the Auto Trader listings, enabling like for like price comparisons.
A user can be transported from eyesight a suitable cable car on the wayside to determination a model for sale nearby and career the proprietor for a test thrust just by exploitation the functionality of the diligence. The software system even uses GPS and Maps to help users to find their way to the nearest salesroom.
Nick Gee, Director of Mobile River at Auto Trader said: “We believe users volition discovery the link between ‘real world’ and ‘digital world’ very compelling, providing a clear discriminator for mobile compared to other media. Using the iPhone users tin now search for real number-time digital information relating to a cable car posing in front of them, a measure which combined with the depth of cars listed on Auto Trader takes the cable car-purchasing procedure to a whole thing new story.”
Research conducted by Auto Trader in January, 2010 showed 45% of visitors to Auto Trader’s mobile site have used their headphone to approach further information about a car on a principal forecourt. This figure increased from 401-k last July; an emerging doings that has been a keystone influencer in the development of the App. Additionally, one-half of visitors to Auto Trader’s mobile site access it via an iPhone, providing a ready consultation for the new app.
The Auto Trader App, is available for free people from the App Store.
Auto Trader (Јfree) [iTunes link]
